CPA - medium firm
Other
This webinar will show the fundamental steps to operate your accounting firm at profit margins which are 80% to 120% higher than the typical accounting practice. This webinar will use a case study approach to illustrate how other CPA firms are using a marketing and practice development system to gradually improve their operating profit margins.
The typical accounting firm operates at profit margins of 25% to 40%. And acquiring more of the same clients will not fundamentally change your profit margins, just make your practice busier.
Many accountants say they want to earn higher profit margins, but they don't know how. They often feel stuck with their existing practice along with their existing clients. In fact, most will acknowledge they have too many C and D clients but take very little action to upgrade the quality of their clientele.
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Strategies to develop a higher profit margin practice (e.g, who to target, what types of services, hourly vs fixed, etc.)
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Strategies to obtain higher quality clients
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See how other accountants are increasing their profitability
Hugh Duffy
Build Your Firm
Chief Marketing Officer & Co-Founder
[email protected]
2033188386
Hugh is a co-founder of Build Your Firm and has been the Chief Marketing Officer since the inception in 2003. He has over thirty years of Marketing and Sales experience working in the consumer-packaged goods, internet media, publishing and professional services industries. Today, Hugh oversees the Outsourced Marketing Program, teaches thousands of accountants how to improve their marketing each year, writes a monthly email newsletter, blogs regularly, and is frequently published in accounting publications like CCH’s CPA Practice Management Forum, CPA Technology Advisor, Intuit’s Accountants News Central, Progressive Accountant, and numerous state society magazines. Within the accounting industry, Hugh’s talent for helping accountant’s capitalize on their strengths to create a vibrant niche is unparalleled. The range of niches that he has helped create for accounting firms is extensive. Most importantly, these niches help accountants attract higher quality leads, realize higher fees, and derive more satisfaction from their practice.
Dawn Hendrixson
Build Your Firm
Director of Marketing
[email protected]
(888) 999-9800
Dawn graduated from Elon College with BA in Psychology. She has over 18 years of diversified marketing experience across a broad range of industries including banking, publishing, internet media and professional services industries. While she enjoys in all areas of marketing, she has a particular interest and expertise in new media technologies, internet marketing, website development and social media marketing. Prior to Build Your Firm Dawn was Marketing Communications Manager for a bank where she was responsible for mass media communications, direct mail marketing and Web initiatives for the bank. Prior to the bank, she was Director of Marketing for eBuild.com, a division of business-to-business publisher Hanley-Wood, LLC. While there Dawn was part of the team that was responsible for launching Hanley-Wood’s Web division and bringing the company’s award-winning magazines online, including industry leader BUILDER Magazine. In her spare time, Dawn enjoys spending time with her husband and two sons. Her favorite way to spend free time is reading, cooking for family and friends or tending to her ever-growing garden.
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